Description
An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by Australian agency The Hallway.
At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities. Included in the key cast is stand out recording artist and MC, Dallas Woods, a Noongar man from the East Kimberley, and actor Eddie Baroo (The Dry, Mr Inbetween, Mystery Road).
This professional campaign titled 'BOYS DO CRY' was published in Australia in November, 2021. It was created for the brand: UnLtd, by ad agency: The Hallway. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Advertising Agency: The Hallway, Australia
Executive Creative Director: Simon Lee
Creative Director: Aldo Ferretto
Copywriters: Simon Lee, Tim Wood
Art Directors: Aldo Ferretto, Iain MacMillan
Producer: Carolyn Starkey
CEO: Jules Hall
Account Director: Chris Murphy
Head of Strategy: Tim Mottau
Comms Strategist: Mat Rawnsley
Special thanks to: Hannah Sturrock
Media agency: Initiative
Sound Production: Uncanny Valley
Music Supervision: Charlton Hill
Music Producer: Justin Shave
Audio Post: Matt Perrott
Film Production: Good Oil
Director: Tom Campbell
Producer: Catherine Warner
Executive Producer: Sam Long
Musical Director/Arranger: Cameron Bruce
Director of Photography: Sam Chiplin
Editor: Phoebe Taylor
Colourist: Olivier Fontenay
Online: Arc Edit
Gotcha 4 Life
Founder/Director: Gus Worland
Head of Program Delivery: Vicky Worland
General Manager: Simon Hamilton
Head of Marketing & Communications: Savannah Fielder
Heiress Films
Executive Producer: Jennifer Cummins
Impact Producer: Jackie Turnure
Publicist: Hannah Watkins
Website Designer/Developer: Elle Williams
Impact Coordinator: Harrison Lochtenberg
Social Media Coordinator: Abbey Cummins
Casting: Kirsty de Vallance, A Cast of Thousands
Production Accountant: Bronwyn Speziale
Legals: Stephen Boyle
