One Hundred Thousand

Agency Network: 
Published/Aired: 
December 2020
United Way Halifax: One Hundred Thousand
United Way Halifax: One Hundred Thousand
United Way Halifax: One Hundred Thousand
United Way Halifax: One Hundred Thousand
United Way Halifax Integrated Ad - One Hundred Thousand
United Way Halifax Integrated Ad - One Hundred Thousand
United Way Halifax Integrated Ad - One Hundred Thousand
United Way Halifax Integrated Ad - One Hundred Thousand

Description

There are over 100,000 people in Halifax Regional Municipality in need of support. While that is a really big number, it can be hard for people to grasp the true scale. So we created several installations to visually show just how big that number is. These creations included a giant 107 foot long banner, a powerful video of a printer, and an impactful long scrolling website.

Each randomly generated name represents one person in our community lacking the safety, healthy food, housing stability, belonging, mental health support, or connection they need to live well.

Integrated advertisement created by Wunder, Canada for United Way Halifax, within the category: Public Interest, NGO.

Advertising Agency: Wunder, Halifax, Canada
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