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Agency Network: 
Published/Aired: 
April 2020

Description

Physical distancing is one of the most important actions we can take to flatten the curve of COVID-19. However, as the images of crowded parks show, many are still not taking the need to avoid non-essential travel seriously. Despite its importance, physical distancing can feel more like giving up something, not taking action to help your community.

#StayHome turns the individual choice to stay home into a collective fight against COVID-19. It is an integrated campaign that uses a variety of tactics to reinforce the importance of physical distancing, including: - Re-designed flags of the world that replace key markings with homes - #StayHome event invitations that show the downside of irresponsible social gatherings

Integrated advertisement created by Zulu Alpha Kilo, Canada for United Nations, within the category: Public Interest, NGO.

Advertising Agency: Zulu Alpha Kilo
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