Christmas AirSentials

Published/Aired: 
December 2020
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR: Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials
UNHCR Integrated Ad - Christmas AirSentials

Description

Instead of buying meaningless Christmas presents like every year and maybe even exchange them again shortly afterwards, we created an online store for Christmas presents that really make sense – at www.airsentials.shop, only products made of air were offered. There was nothing to buy – nothing material at least. Instead, the money for the purchased air items was donated to those who really need it: Refugees and people in need. The air products could be sent as a gift to loved ones immediately after payment, letting them know that their gift has brought joy to people who otherwise have very little of it in their life. A way of giving that reminded us what Christmas is really about: charity.

Integrated advertisement created by Demner Merlicek & Bergmann, Austria for UNHCR, within the category: Public Interest, NGO.

Advertising Agency: Demner, Merlicek & Bergmann / DMB, Vienna, Austria
Creative Director: Francesco Bestagno
Art Director: Daniela Sobitschka
Graphic Design: Martin Dorn
Photography / 3D Illustration: Christo Penev
Copywriter: Robin Kappacher
Account: Marcello Demner
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