Violence Images

Agency Network: 
Published/Aired: 
October 2021

Description

We developed an ad campaign that highlights the stereotype of a perfect family using the typical family stock photo, but with revealing marks.

Integrated advertisement created by Mayday AD, Ecuador for UN Women, within the categories: Public Interest, NGO, Other.

Advertising Agency: Mayday AD, Quito, Ecuador
Strategic Director: Paul Pazmiño
Creative Director: Pablo Aguirre
Art Director: Cristian Mora
Art Director: Christian Jarrín
Photography: Jerónimo Albornoz
Video Producer: Gonzalo Caamacho
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