Join the police to make a difference

Agency Network: 
Published/Aired: 
January 2022

Description

The government’s successful drive to protect the public by recruiting 20,000 additional police officers enters a new phase this week with the launch of a new advertising campaign.

More than 11,000 people have already joined the police as part of the recruitment drive, helping to cut crime by 14% (excluding fraud and computer misuse), remove 16,000 knives and dangerous weapons from the streets and tackle the scourge of drugs with the closure of over 1,500 county lines.

Two new adverts – featuring two serving police officers from different backgrounds already protecting their communities – will air on TV and in cinemas and, for the first time, on YouTube and Reddit to target a younger and more engaged audience.

Integrated advertisement created by FCB Inferno, United Kingdom for UK Police Departments, within the categories: Public Interest, NGO, Other.

Advertising Agency: FCB Inferno, London, United Kingdom
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