We See It Too

Agency Network: 
Published/Aired: 
January 2022

Description

There's a lifetime of memories to be made. At Trex, we see it too.

As Trex Company’s lead brand and advertising partner, BUNTIN worked hand in hand with the leading composite decking company to create a new advertising campaign infused with humanity and warmth at every touchpoint. Centered around the relatable and emotional story of a dad and daughter’s special connection, the campaign dramatizes the idea, “At Trex, we see it too.” The effort seeks to counter the fact that over the past few years, the entire composite decking category has become synonymous with functional messaging and promoting the benefits of composite vs. wood. As the undisputed category leader when it comes to these functional attributes, Trex is the only brand with the ability to find distinction in this sea of sameness through emotional connections.

Integrated advertisement created by BUNTIN, United States for Trex, within the categories: House, Garden, Recreation, Leisure.

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Feysless's picture

wow! Absolutely grand! love the story connection. The direction is also amazing!

Feysless
Activity Score 2672
Art Director |

groovy baby!

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