The newest campaign from California-based men’s lifestyle brand, TravisMathew, starring its first ambassador in the entertainment space, actor Chris Pratt.
TravisMathew will be rolling out multiple campaign creations that spotlight Pratt’s partnership and passion for the product and brand. The campaign shines a light on Pratt’s comedic personality – self-deprecating at times and doesn’t take himself too seriously – just like TravisMathew. This campaign is being supported through a digital native media spend and can be seen among many steaming platforms.
Pratt is an avid golfer and was already wearing the brand on the course, making it a perfect match for TravisMathew to pursue an official deal. The partnership kicked-off in early November with a three-day charity sale for with Special Olympics, an organization that Pratt is a Global Ambassador for. The sale generated over $1 million for the non-profit
Integrated advertisement created by The Kimba Group, United States for TravisMathew, within the categories: Fashion, Sports.