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Zaadii's Unfinished Story

Agency Network: 
Published/Aired: 
October 2020
Travelers: Zaadii's Unfinished Story
Travelers: Zaadii's Unfinished Story
Travelers: Zaadii's Unfinished Story
Travelers: Zaadii's Unfinished Story
Travelers Integrated Ad - Zaadii's Unfinished Story
Travelers Integrated Ad - Zaadii's Unfinished Story
Travelers Integrated Ad - Zaadii's Unfinished Story
Travelers Integrated Ad - Zaadii's Unfinished Story

Description

Integrated advertisement created by TBWA, United States for Travelers, within the categories: Finance, Public Interest, NGO.

Caption

Let’s End Distracted Driving

Each day, seven people are killed by distracted drivers, their stories left unfinished. What could have been, had the driver not been distracted?

We worked closely with Zaadii’s family to imagine what could have been for him, had he not been killed by a distracted driver. His story serves as a powerful reminder of the responsibilities we all have behind the wheel.

Advertising Agency: TBWA\Chiat\Day NY, USA
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director: Walter Connelly
ACD, Copywriter: Avi Steinbach
ACD, Art Director: Alexander Holm
Associate Copywriter: Alli Walker
Associate Art Director: Louis Prenaud
Associate Copywriter: Josh Peterson
Head of Integrated Production: John Doris
Executive Producer: Chris Klein
Senior Interactive Producer: Steven Kreuch
Producer: Sarah Haroldson
Associate Producer: Alexa Pagano
Executive Producer: Tricia Higgins
Producer: Pietra Cangialosi
Director / Editor: Andrew Nethery
Director of Photography: Will Stone
Director of Photography: Mike Doyle
Camera Operator: Allan Chavarria
Editor / Colorist: Dave Phelps
Assistant Editor: Jason Augustine
Animator: Gary Fraser
Business Lead: Carrie Lipper
Business Director: Mark Donohue
Business Manager: Dan Erazo
Strategy Director, Digital and Social: Lesley Parks
Senior Strategist: Sophie Engelstein
Strategist: Elise Reichard
Director of Integrated Business Affairs: Thalia Tsouros
Senior Integrated Business Affairs Manager: Stephanie Ambroise
Communications: Asheden Hill
CEO: Rob Schwartz
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