During holidays in France, 15% of the media billboards are unsold. Waiting for the next campaign, they are covered with a green paper. Precisely the color of Transavia, the low-cost airline company of Air France KLM.
We hack those unsold billboards and transform this available green paper into free ads thanks to the Instagram tag @transaviafr.
Integrated advertisement created by Havas, France for Transavia Airlines, within the category: Transport.
Creative Director: Stéphane Gaubert
Artistic Director: Lucie Beurq
Artistic Director Assistant: Gabriel Bonete
Copywriter: Marine Surmont
CEO : Christopher Thiery
Producer: Yann Dubois, Yoann Morin, Cloé Desbois
Image: Aurélien Carron, Clément Arenou, Charles Brun
Sound: Gaelle Senn
Regisseur: Idir Barache, Julien Bernard, Benjamin Nekrouf, Dorian Duchon
Post production image et sound: HRCLS
Post producer: Mélanie Teixeira
Editing: Melissa Chancerel et Thomas Laforge
Motion designer: Mickael Lecollazet
Music research: Laureen Arnou-Sanchez et Adrien Alexandre
Sound director: Ivan Jovanovic
Commercial Team: Elisabeth Billiemaz, Frederic Guiraudou, Lola Abourmad, Agathe Pannaud, Pascale Vinzant