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Uncover Your Different

Agency Network: 
Published/Aired: 
September 2019
Tourism Santa Fe: Uncover Your Different
Tourism Santa Fe: Uncover Your Different
Tourism Santa Fe: Uncover Your Different
Tourism Santa Fe Integrated Ad - Uncover Your Different
Tourism Santa Fe Integrated Ad - Uncover Your Different
Tourism Santa Fe Integrated Ad - Uncover Your Different

Description

Audiences will see Santa Fe, The City Different, from the vantage point of social influencers on their first-time experiences there. The campaign, Uncover Your Different, channels the perspectives of influential photographers and creative professionals, who also served as talent in the campaign, as they discovered Santa Fe and the surrounding area.

Integrated advertisement created by Vladimir Jones, United States for Tourism Santa Fe, within the category: Hospitality, Tourism.

Advertising Agency: Vladimir Jones, Denver, United States of America
Production: A Collective Us / RW2
Original Music: Squeak E. Clean
Original Music: Coupe Studios
Photographer: Jay Carroll
Photographer: Jules Davies
Photographer: Elliot Ross
Post-Production: Brandon Schrichten
Director/DP: Adam Bove
Director/DP: Kate Rolston
Art Director: Maranda Ryser
Senior Copywriter: Annie Rehage
Associate Creative Director: Nathan Downey
Executive Creative Director: Jim Morrissey
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Fostercreative's picture

Beautiful cinematography. Good writing. But can we we all agree that “social influencers doing things” is not an idea? (Also, “uncover your different” sounds like a call to action for nude photos.)

Fostercreative
Activity Score 2
jrunyan's picture

Shot really well, but yep, no more social influencer travel music videos. PLEASE. Make them stop. https://www.youtube.com/watch?v=C9ywEnwcw8A

Now, this, is a knife. I mean, a good tourism idea. (With a much bigger budget, noted.): https://www.youtube.com/watch?v=NNJKWVmK-GM

jrunyan
Activity Score 2
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