Next Century Game
Description
On December 19, 2017, the Maple Leafs celebrated the 100th anniversary of professional hockey in Toronto. While the Centennial Season was spent honoring the past, the team wanted to use the December 19th game to celebrate the future.
To reach our next generation of fans, the team built the The Next Century Game program to focus specifically on youth. From moving the game to a weekday afternoon, to inviting thousands of young fans into the building, to hosting viewing parties with schools across Toronto – we recruited thousands of new Leafs fans who will be loyal for years to come.
This professional campaign titled 'Next Century Game' was published in Canada in December, 2017. It was created for the brand: Toronto Maple Leafs, . This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 5 years ago.
Credits
VP, Marketing: Shannon Hosford
Account Executive: Rebecca Ross
Sr. Director, Media and Creative Production: Caroline Wright
Executive Producer: Michael Gelfand
Marketing Director: Christian Parsons
Digital Strategist: Jordan Markowski
Marketing Manager: Stephanie Hill
Assistant Marketing Manager: Scott Poulton
Marketing Coordinator: Abby Forsyth
Directors Game Presentation: Anton Wright
Managers Game Presentation: Taylor Dean, Fraser Gillian
Creative Director: Kevin Mones
Senior Motion Designe: Kevin Briones
Motion Designers: Rafael Monguilhott, Motion Designer, Crawford Teasdale, Davor Mihalji
Art Directors: Louis Cohen, Garnett Armstrong
Designer: Anthony Ruggiero
Producer: Paul Matthews
Editor: Nathan McCormack
