Next Century Game

December 2017


On December 19, 2017, the Maple Leafs celebrated the 100th anniversary of professional hockey in Toronto. While the Centennial Season was spent honoring the past, the team wanted to use the December 19th game to celebrate the future.

To reach our next generation of fans, the team built the The Next Century Game program to focus specifically on youth. From moving the game to a weekday afternoon, to inviting thousands of young fans into the building, to hosting viewing parties with schools across Toronto – we recruited thousands of new Leafs fans who will be loyal for years to come.

VP, Marketing: Shannon Hosford
Account Executive: Rebecca Ross
Sr. Director, Media and Creative Production: Caroline Wright
Executive Producer: Michael Gelfand
Marketing Director: Christian Parsons
Digital Strategist: Jordan Markowski
Marketing Manager: Stephanie Hill
Assistant Marketing Manager: Scott Poulton
Marketing Coordinator: Abby Forsyth
Directors Game Presentation: Anton Wright
Managers Game Presentation: Taylor Dean, Fraser Gillian
Creative Director: Kevin Mones
Senior Motion Designe: Kevin Briones
Motion Designers: Rafael Monguilhott, Motion Designer, Crawford Teasdale, Davor Mihalji
Art Directors: Louis Cohen, Garnett Armstrong
Designer: Anthony Ruggiero
Producer: Paul Matthews
Editor: Nathan McCormack
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kleenex's picture

nice effort.

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