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Endangered Colors

Agency Network: 
Published/Aired: 
October 2019
Tikkurila: Endangered Colors
Tikkurila: Endangered Colors
Tikkurila Integrated Ad - Endangered Colors
Tikkurila Integrated Ad - Endangered Colors

Description

A Nordic paint company Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species. As species go extinct, unique colors are forever lost. In addition to bringing attention to a global concern, a fundamental part of the campaign is to give tangible aid to the protection of threatened animal species: one euro is donated to the protection of endangered species with each sold package.

Integrated advertisement created by TBWA, Finland for Tikkurila, within the category: Industrial, Agriculture.

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