For years, the UK’s music scene has been dominated by male artists. This isn’t helped by one of the most popular ticket purchasing websites being called Ticket Master. This campaign aims to highlight the under-representation of females or individuals who identify as female, at some of Britain’s leading music festivals. By removing all of the male artists on the famous festival posters, and rebranding as TicketMistress, it truly drives home just how under-represented female musicians really are.
Integrated advertisement created by University Of Gloucestershire, United Kingdom for Ticketmaster, within the category: Professional Services.