A majority of the LGBTQ community is still living a life of discrimination and constantly worrying about how their choices may impact their loved ones. Today, the LGBTQ community across the world has been striving for one goal that most of us take for granted: Acceptance.
On the occasion of International Day Against Homophobia (IDAHO), The Times of India (TOI), India’s iconic media house in collaboration with FCB Ulka, launched the initiative “Times Out & Proud” that gives hope of an inclusive society. This campaign is aimed to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. On May 17, 1990, the General Assembly of the World Health Organization (WHO) removed homosexuality from their list of mental disorders. This decision by the WHO constitutes a historic date and powerful symbol for members of the LGBTQ community. With this campaign, TOI hopes to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
Integrated advertisement created by FCB, India for The Times of India, within the category: Media.
Creatives: Fred Levron, Swati Bhattacharya, Keegan Pinto, Jason Samuel, Vishakha Khattri, Anindya Banerjee, Shailesh Khandeparkar, Nikhil Kerkar, Amol Annaldas
Account Management: Rohit Diveker, Raghav Mahendra
Director: Jaydeep Sarkar
Producers : Prithvi Raj Luthra, Radhika Puri
Production House : Native Films