Agency Network: 
March 2020


The Partnership for New York City teamed up with NY Governor Andrew Cuomo and DeVito/Verdi on a message that urged people to do their part to help keep friends, family and neighbors safe amid the coronavirus pandemic. The spot reminds viewers of the sacrifices we all must make to ensure that those who have sacrificed the most for our country, the elderly, can survive. The PSA message transcended film into audio and OLV for broadcast nationally and on social.

Integrated advertisement created by Devito/Verdi, United States for The Partnership For New York City, within the category: Public Interest, NGO.

Advertising Agency: DeVito/Verdi, New York, United States of America
Chief Creative Officer: Sal DeVito
Executive Creative Directors: Eric Schutte, Runo Hall
Editor: Charly Bender / Homestead Editorial
Color/Finishing: Paul Fernandez / Homestead Editorial
Executive Producer: Barbara Michelson / DeVito/Verdi
Producer: Sara Hesterman / Homestead
Audio Engineer: David Papa / Sonic Union
Audio Production Supervisor: Pat Sullivan / Sonic Union
Announcer: Jay O. Sanders
Client: Kathryn Wilde / President And CEO At The Partnership For New York City
Music House: Audio Network / Pond5
Stock House: Getty Images
Stock House Producer: Martha McClintock
Ceo: Ellis Verdi
Account Manager: Nick Ryan
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