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Don't Read This Poster

Campaign
Agency Network: 
Published/Aired: 
April 2019
The Guardian: Don't Read This Poster
The Guardian: Don't Read This Poster
The Guardian: Don't Read This Poster

Description

The Guardian's poster is meant to be listened to, not read.

The ads, which are running on the London Underground network as well as print and social media, promote The Guardian’s daily news podcast Today in Focus. They feature audio transcripts from two recent podcast episodes on climate change and Brexit, with large font overlapping the text to direct attention to a call to action: "Don’t read this poster. Listen to it". The design plays on the setting of a Tube carriage and the benefits of listening on the move.

Integrated advertisement created by Oliver, United Kingdom for The Guardian, within the category: Media.

Advertising Agency: OLIVER, London, UK
Creative Director: Sam Jacobs
Art Director: Liam Smith
Copywriter: Octavia Welby
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kleenex's picture

nice ad placement.

kleenex
Activity Score 58633
Web Designer/Developer
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