Agency Network: 
July 2020


The Emirates aims to share its success story of investing in the human capital to demonstrate people’s boundless potential to dream and make their impossible, possible. The Emirates, in collaboration with global superstar Kevin Hart, will make your impossible, possible.

“Our country’s founding fathers set us on this visionary course right from the start, when they dreamed of turning the desert into the home of millions. Their ambition has become ours and we’ve never stopped aiming higher,” said Khaled AlShehhi, executive director marketing and communications at the Ministry of cabinet affairs and the future, Public Diplomacy Office. “We know what it takes to make the impossible possible and now invite the world to dream with us. The Mission to Mars is the perfect vehicle for our dreams and with this campaign, we're breaking new ground right here on Earth.”

Integrated advertisement created by McCann, United Arab Emirates for The Emirates, within the category: Hospitality, Tourism.

Advertising Agency: FP7 McCann, Dubai, UAE
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