The Tepelene Water comes from an ancient water source in the south of Albania, and it is where one of the country's a famous aqueducts was built around 250 years ago. To bring the viewer closer to this natural piece of history, the commercial was filmed in the mountains of Tepelene and the campaign was launched with this powerful commercial through a poetic manifesto. The Albanian iso-polyphony, being an important part of the traditional folkloric music and UNESCO's intangible cultural heritage list, was finely integrated in the ad. A very well-known song from that area titled “Give me a drop of water” was selected as a soundtrack, and brought as a remake with a modern twist of electronic vibes and nature sounds.
Integrated advertisement created by McCann, Albania for Tepelene Water, within the category: Non-Alcoholic Drinks.