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Genius looks better on a pitch

Agency Network: 
Published/Aired: 
June 2020
Telenet: Genius looks better on a pitch
Telenet: Genius looks better on a pitch
Telenet: Genius looks better on a pitch
Telenet Integrated Ad - Genius looks better on a pitch
Telenet Integrated Ad - Genius looks better on a pitch
Telenet Integrated Ad - Genius looks better on a pitch

Description

Exactly 4 months ago, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens: And yes, boredom hit them too. Time to get back to work. Because genius still looks better on a football field.

TBWA created a new campaign that closes the lock down in an appropriate manner. The creative concept includes real images of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Harry Kane became a full-time dad. Heung-Min Son fulfilled his compulsory military service in South Korea. And Jurgen Klopp? He drank a German beer.

Integrated advertisement created by TBWA, Belgium for Telenet, within the category: Media.

Advertising Agency: TBWA, Belgium
Creative Director: Jeroen Bostoen
Creatives: Greg Van Buggenhout, Kenn Van Lijsebeth
Account Team: Max Fauconnier, Hans Michiels
Production Company: MAKE
Producer: Katrien Van den Brande
Sound: Jan Pollet
Special thanks: Leandro Trossard, Sam Kerkhofs
Client contacts: Lieselotte Van Aperen, Jorgen Vranken
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