Campaign was delivered to the public via most communication channels and engaged the society to share their everyday mistakes. According to research, people thought that they would not make any mistakes, therefore most of society’s opinion of insurance was, that there was no need of it.
Integrated advertisement created by Holmes&Watson, Georgia for TBC Insurance, within the category: Professional Services.
Creative Director: Nikusha Antadze
Group Creative Director: Misha Bakhsoliani
Senior Art Director: Gio Kvlividze
Art Directors: Meri Giorgobiani, Nino Mikadze, Tatuli Japoshvili
Senior Copywriter: Giorgi Quca Rukhadze, Nikusha Antadze
Copywriters: Jumber Gamarjobashvili, Shota Ujmajuridze, David Buskoncha Kiladze, Zura Chachua
Strategy: Ucha Urushadze
Slogo Designer: Sopo Guraspashvili
Graphic Designers: Masho Nartkoshvili, Maryam Sasha; Nino Mikadze, Otto Mikadze, Ana Dedabrishvili, Khatia Khatiashvili,Salome Kezherashvili, Ani Malazonia, Giorgi Patarkatsashvili
Motion Design: Oto Khokhiashvili
Account Director: Keta Kavlashvili
Account Executive: Tutiko Mujiri