Description
Carbon is one of the most important materials in the universe. Without it, life on earth wouldn’t exist. With the innovation of the very first carbon-faced driver, Stealth, TaylorMade has created a new use for carbon and a new starting line for the industry.
To celebrate the new driver’s launch, TaylorMade and Zambezi, with the help of three of the top ten players in the world: Collin Morikawa, Dustin Johnson, and Rory McIlroy, take viewers on a VFX-guided tour of the last 40 years of TaylorMade innovation with “History Lesson.” The spot begins with the world’s first metalwood, the Pittsburgh Persimmon, and then passes through the ages of steel and titanium before ultimately revealing TaylorMade’s latest and most breakthrough technology yet: the carbon-faced Stealth driver. A range of real life clubs were used to create the animation.
This professional campaign titled 'History Lesson' was published in United States in January, 2022. It was created for the brand: TaylorMade, by ad agency: Zambezi. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 2 years ago.
Credits
Advertising Agency: Zambezi
CEO: Jean Freeman
President: Chris Raih
Partner and Chief Creative Officer: Gavin Lester
Group Creative Director: Jeff Siegel
Creative Director: Jay Morrison
Senior Copywriter: Dan Colburn
Senior Art Director: Jesse Yowell
Senior Copywriter: Cody Witt
Senior Art Director: Jamie Kiersted
Director of Integrated Production: Andrew Gage
Senior Producer: Jeri Low, Faye Armstrong
Producer: Dustin Mulstay
Executive Director, Brand: Gordon Gray
Account Director: Matthew Wells
Account Director: Carly Ayres
Account Executive: Kristin Kenneally
Senior Project Manager: Lauren Northcott
Group Strategy Director: Matt Babazadeh
Strategy Director: Eric Tepe
Strategist: Roderick Kashani
History Lesson
Production: JOJX
Co-Founders: Jackson Morton, Joe Care
Director: Per-Hampus
Director of Photography: Ian Rigby
Line Producer: Leanne Amos
Production Supervisor: Larry Shure
Post Production
Post Production: The Den
Editor: Ross Birchall
Executive Producer: Ryan Curtis
Producer: Mike Gut, Kortney Rubottom
Colorist: Gabriel Sanchez
Mix & Sound Design
Mix: Lime.
Sound Design: Michael Anastasi
Music: Mophonics
