Searching for the Special Color of Seville

Agency Network: 
April 2018


A research based on Data to find the chromatic identity of the city throughout the analysis of its most emblematic corners and monuments. An algorithm extracted the average hexadecimal colour of the city: #FFAB60 orange. The perfect colour to create the new gin. Pantone certified it, making Seville the first city of the world with its own Pantone.

Integrated advertisement created by PS21, Spain for Tanqueray, within the category: Alcoholic Drinks.

Advertising Agency: PS21, Madrid, Spain
Creative Directors: Daya Muñoz, Víctor Blanco, Jacobo Pérez
Art Director: Dani Aguado
Copywriter: Roberto González
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kleenex's picture

Solid effort from the company.

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