Born from a passion for motor racing and elevated to the rank of horological icon through decades of striking renditions, the TAG Heuer Carrera – original racing chronograph since 1963 – has once again been reimagined in a range of contemporary yet timeless models.
For this global launch, TAG Heuer asked DDB Paris to jointly create an ambitious 360° campaign featuring an endurance racing driver during the night part of the race, overcoming seemingly impossible challenges with outstanding mental strength and sheer passion for action, echoing the brand communication from the 90’s.
Integrated advertisement created by DDB, France for Tag Heuer, within the categories: Electronics, Technology, Personal Accessories, Retail Services.
Executive Creative Director: Alexander Kalchev
Copywriting: Benoit Oulhen
Art director: Mickael Jacquemin
Agency Producer: Quentin Moenne Loccoz
Post producer: Jérôme Deplatière
Managing director: Marine Hakim
Business director: Benjamin Taïeb
Account manager: Connie Moreland
Strategic planning: Sebastien Genty, Claude Henri Galbois
Director: Daniel Wolfe
DOP: Benoît Debie
Production company: Standard
Producer: Julie Mathieu
Sound production company: Barking Owl
Music composer: Atticus Ross