Agency Network: 
Published/Aired: 
November 2020
Swedish Intellectual Property Office: Piracy is a bad deal
Swedish Intellectual Property Office: Piracy is a bad deal
Swedish Intellectual Property Office Integrated Ad - Piracy is a bad deal
Swedish Intellectual Property Office Integrated Ad - Piracy is a bad deal

Description

Every year, knowingly or unknowingly, swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this year’s Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.

Integrated advertisement created by Omnicom, Sweden for Swedish Intellectual Property Office, within the category: Public Interest, NGO.

Advertising Agency: Ehrenstråhle, Stockholm, Sweden
Account Director: Anna Lennström
Strategic Director: Mats Brun
Account Manager: Ylva Källstedt
Art Director: Oskar Ferm
Copywriter: Joakim Estemar
Designer: Lars Carlsson
Designer: Linda Engström
Designer: Emelie Eriksson
Design Director: Andreas Silverblad
Creative Director: Markus Bjurman
Social Media Manager: Anna Mattsson
Digital Director: Fredrik Widell
UI Designer: Jesper Hellmark
CG Producer (Brickland): Elin Adermalm
CG Producer (Brickland): Jesper Säther
CG Artist (Brickland): Alexander Olsson
CG Artist (Brickland): Daniel Tegeland
CG Artist (Brickland): Rasmus Arvidsson
CG Artist (Brickland): Alex Mäki
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