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Time to listen to your T-shirt

Published/Aired: 
April 2020
Studio Brussels: Time to listen to your T-shirt
Studio Brussels: Time to listen to your T-shirt
Studio Brussels: Time to listen to your T-shirt
Studio Brussels: Time to listen to your T-shirt
Studio Brussels: Time to listen to your T-shirt
Studio Brussels: Time to listen to your T-shirt
Studio Brussels Integrated Ad - Time to listen to your T-shirt
Studio Brussels Integrated Ad - Time to listen to your T-shirt
Studio Brussels Integrated Ad - Time to listen to your T-shirt
Studio Brussels Integrated Ad - Time to listen to your T-shirt
Studio Brussels Integrated Ad - Time to listen to your T-shirt
Studio Brussels Integrated Ad - Time to listen to your T-shirt

Description

Over the past few years T-shirts of iconic metal bands such as AC/DC, Iron Maiden and Mötorhead have become popular fashion items for anyone but metal heads. Belgian radio station, Studio Brussel decided to play on this fact to draw a bigger crowd to its annual metal special called, The Loudest List (De Zwaarste Lijst in Dutch). The call to action of the campaign is simple: time to listen to your T-shirt.

Caption

Time to listen to your T-shirt

Advertising Agency: Mutant, Belgium
Agency website: http://www.mutant.be
Creative Director: Odin Saillé
Art Director: Johan Van Oeckel
Copywriter: Olaf Meuleman
Account: Sophie M'Sallem
Published: April, 2020
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