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ABC of quarantine

Agency Network: 
Published/Aired: 
April 2020
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf: ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine
stopcoronavirus.rf Integrated Ad - ABC of quarantine

Description

Stopcoronavirus.rf needed to inform people about the necessary behaviour patterns during the lockdown. To keep the pressure away was important, so the idea of 'ABC of quarantine' has delivered the message in a light and playful way. The mood uplifting approach of 'ABC of quarantine' borrows the style of simple and funny nursery rhymes. 20 writers, illustrators and animators has composed 'ABC of quarantine' in 2 weeks. The Russian voice of Shrek Alexey Kolgan reads the rhymes in his unique funny, witty and naive manner.

Integrated advertisement created by Backinblack.pro, Russia for stopcoronavirus.rf, within the categories: Health, Public Interest, NGO.

Caption

A (Antiseptics) On quarantine even the sceptics Decide to use the antiseptics. Napkins, sprays, soap and gel Could disinfect all around you. D (Doctor) The doctor never rests And works hard overnight. All doctors are heroes today! Let’s applaud to doctors! E (Epidemic) Let’s beat online This epidemic! And keep staying home For as long as needed. F (Face) Let’s get rid of bad habit together - Keep your hands off your face! Don’t touch your ears, don’t pull your noses. And we could expect quite good prognoses. G (Gymnastics) In order to step out of lockdown And not to roll out of it like a ball Let’s go for gymnastics (It’s free and funny too) H (Handshakes) Dear sisters and dear brothers! Let’s repeal all handshakes. Once we win against the virus and defeat this plague I shall kiss you all and share my big hugs! K (Kiss) Tell your granny: “Kiss you, Call you again soon! I won’t visit you quite yet Not to infect my in-laws”. X (Xmas tree) Table’s served, and food is ready So why should we quibble? Now the whole family’s together, Let’s decorate the Xmas tree once more. Y (Yoga) Yoga at home is what you need. Keep your body fit, your mind calm. No gazes of strangers. That’s why your spirit is so wonderful!

Advertising Agency: Backinblack.pro, Moscow, Russian Federation
Illustration & Design Agency: Pic-o-matic
Creative Director: Alexander Alexeev
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