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It only works if you wear it

Agency Network: 
Published/Aired: 
August 2020
State of Illinois: It only works if you wear it
State of Illinois: It only works if you wear it
State of Illinois Integrated Ad - It only works if you wear it
State of Illinois Integrated Ad - It only works if you wear it

Description

Building on decades of public health campaigns that have helped the public adopt safety precautions as daily practices, the campaign reminds Illinoisans that wearing a mask is just like wearing a seatbelt, a helmet or lifejacket, tools used every day to prevent serious injury or even death. Research has found that highlighting these commonsense comparisons is the most effective messaging to change behavior and increase mask usage. Research also demonstrates that wearing a face covering is one of the most effective ways of decreasing the spread of the virus, and new research indicates it could also provide important protection to the wearer.

Integrated advertisement created by O'Keefe Reinhard & Paul, United States for State of Illinois, within the category: Public Interest, NGO.

Advertising Agency: OKRP, Chicago, USA
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