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It's ok to be sour

Published/Aired: 
April 2019
Starburst Sours: It's ok to be sour
Starburst Sours: It's ok to be sour
Starburst Sours: It's ok to be sour
Starburst Sours: It's ok to be sour
Starburst Sours: It's ok to be sour
Starburst Sours Integrated Ad - It's ok to be sour
Starburst Sours Integrated Ad - It's ok to be sour
Starburst Sours Integrated Ad - It's ok to be sour
Starburst Sours Integrated Ad - It's ok to be sour
Starburst Sours Integrated Ad - It's ok to be sour

Description

Everyone has "sour" moments-- moments where things just aren't fun, going well, and downright suck. With Starburst Sours, we want people to use those situations and embrace the sour.

Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Starburst Sours, within the category: Confectionery, Snacks.

Advertising School: S.I. Newhouse School of Public Communications
Creative Director/Professor: Mel White
Art Director: Ricardo Santos
Copywriter: Kathryn Wheaton
Photographer: Stock Images
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