April 2021


Problem: Spotify’s Your Daily Drive offers a perfect mix of personalized songs and podcasts—yet many drivers still prefer the companionship a radio DJ offers.

Solution: To gain more listeners in the car, Spotify will introduce “Spotify DJ,” giving users the ability to record a brief DJ introduction for any song of their choosing.

Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Spotify, within the category: Music.

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