Mixtape

Being able to take your own music with you on the go used to be a struggle, so many consumers in Spotify’s target audience have fallen into the habit of simply switching on the radio. Today, you can take your music anywhere with Spotify. To remind them of the value a great mix can add to any drive, we’re taking them on a trip down memory lane by bringing back the CD mixtape. We’ll send them to current Spotify users, as well as put up kiosks offering $1 mixtapes to capture a wider audience. The nostalgia of a physical mixtape will bring them back to a time when they put in the work to have a custom mix, and show that with Spotify, it’s now easier than ever.