Beat the road

Published/Aired: 
April 2021
Spotify: Beat the road
Spotify Integrated Ad - Beat the road

Description

The 2020 stays-at-home orders transformed our lives from active to slightly sedentary. Despite the changes in listening behaviors people are still listening to music and are looking for song inspirations, and Spotify aims to bring back the missing vibes for 2021 by helping its listeners go back on the road for an exclusive track hunt.
Spotify listeners will be able to unlock unreleased songs and special collabs just by moving.

Integrated advertisement created by Miami Ad School, United States for Spotify, within the category: Music.

Advertising School: Miami Ad School, New York, USA
Copywriter: Ugo Lanaro
Art Director: Gabriela Samamé
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