If You Buy You Are Complicit

Agency Network: 
September 2017


In Peru, every year more than 300 species of wild animals are trafficked to make souvenirs or to sell them as pets; a cruel act in which the buyers end up being participants, many times without knowing it. The campaign "If you buy, you are complicit", developed by APOYO Comunicación and announced by SERFOR, WCS, SPDA, APECO, SERNANP and the Ministerio de Producción, is aimed at those who, without knowing, are the main cause of the problem.

Integrated advertisement created by Apoyo Comunicación, Peru for SPDA, within the category: Public Interest, NGO.

Advertising Agency: Apoyo Comunicación, Lima, Perú
Creative Director: Bruno Yaker
Art Director: Luis Santillán
General Manager: Milagros Avedaño
Account Director: Bernardo Oliart
Account Assistant: Carlos García
Digital Account Director: Cristina Bellido
Digital Account: Mariela Fukuda
Digital Assistant: María Paula Espinoza
Digital Designer: Ivana Flores
Illustrator: DoDo, YoYo
Production House: Sabor, Casettera
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kleenex's picture

The idea worked.

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