Project 68 kg

Agency Network: 
October 2020


Renowned Slovenian chef Marko Pavčnik collaborated with Spar Slovenia, a grocery store chain, to create a unique experiment published on The World Food Day. It was based on a national research done that showed, that an average Slovenian wastes as much as 68 kg of food per year. The goal of the experiment was to put this staggering number into perspective by showing how many meals such a large amount of food can produce.

Integrated advertisement created by DDB, Slovenia for SPAR, within the categories: Public Interest, NGO, Retail Services.

Advertising Agency: Futura DDB, Ljubljana, Slovenia
Creative Director: Robert Bohinec
Creative Director: Bostjan Napotnik
Account Director: Mija Gacnik Krpic
Account Manager: Anusa Zagar
Account Assistant: Ana Ribar
Art Director: Aleksandra Svigelj
Production House: Blacklime
Director: Jakob Suster
Photographer: Jure Novak
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