#IAmNotYourStereotype

Agency Network: 
Published/Aired: 
August 2020
SO&U: #IAmNotYourStereotype
SO&U Integrated Ad - #IAmNotYourStereotype

Description

A creative person traveled abroad and had some unpleasant racist experiences. Rather than respond in kind, he chose a more dignified way as to educate and challenge people about the wrongness of stereotypes. He brands a T-shirt that juxtaposes generalized perception of Africans with a “harmless” generalized perception of his host country, while still in the country. The shirt bears the hashtag: #IAmNotYourStereotype, which he wears around the country for the remainder of his stay.

Integrated advertisement created by SO&U, Nigeria for SO&U, within the category: Public Interest, NGO.

Advertising Agency: SO&U, Lagos, Nigeria
Executive Creative Director: Anthony Ekun
Creative Director: Chris Ogunlowo
Copywriter: Chris Ogunlowo
Art Director: Kolade Akintola
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