Agency Network: 
December 2021


Legalized in Canada since late 2018, cannabis is not without its dangers, especially when it comes to driving. Because cannabis use often has the effect of whetting the appetite, car crash flavoured chips have been created to deter impaired driving. These unique chips taste like blood, but also a bit like asphalt and metal.

The campaign is being carried out in collaboration with the Société de l'assurance automobile du Québec. This organization, whose mission is to protect people against the risks associated with road use and to contribute to the application of several laws and regulations, wishes to remind people that they should not drive after consuming cannabis.

Integrated advertisement created by Lg2, Canada for Société de l'assurance automobile du Québec (SAAQ), within the category: Public Interest, NGO.

Advertising Agency: lg2, Canada
Vice-president, Creative: Luc Du Sault
Creative: Félix-Antoine Belleville, Vincent Bernard, Nicolas Poulin
Strategic Planning: Alexandra Laverdière
Account Services: Alexandra Laverdière, Camille Savard, Rose-Marie Soucy
Agency Production: Mélanie Bruneau, Emmanuelle Bérubé, Stéphanie Gagné
Infographic Production: Sylvain Grégoire
Production Manager: Julie Pichette
Traffic Manager: Camille Dalcourt
Production House: Nova Film
Director: Nicolas Brassard-Asselin
Film Production: Charles Gaudreau, Camille Perras, Jason Rancourt, Anna Charbonney
Dop / Photography: François Gamache
Sound Studio / Engineering: Blvd
Post-production: Studio Élément
Media: Touché!
Flavour Creator: Foodarom
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