Not for all. Just for you.

Agency Network: 
May 2021


Skincity is a fast growing online skincare clinic offering professional skincare. A very popular destination, especially for the 'skintellectuals'. In its new international communication concept - Not for all. Just for you - Skincity takes a new approach to skin care advertising. Instead of claiming that all skin care suits everyone, they point out that much is actually completely wrong - if you don't know what your skin needs. "Don't buy everything we sell" is the message.

Integrated advertisement created by M&C Saatchi, Sweden for Skincity, within the category: Beauty.

Advertising Agency: M&C Saatchi, Stockholm, Sweden
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