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Protect Your Heart

Agency Network: 
Published/Aired: 
February 2019
Simon’s Heart: Protect Your Heart
Simon’s Heart: Protect Your Heart
Simon’s Heart: Protect Your Heart
Simon’s Heart: Protect Your Heart
Simon’s Heart: Protect Your Heart
Simon’s Heart: Protect Your Heart
Simon’s Heart Integrated Ad - Protect Your Heart
Simon’s Heart Integrated Ad - Protect Your Heart
Simon’s Heart Integrated Ad - Protect Your Heart
Simon’s Heart Integrated Ad - Protect Your Heart
Simon’s Heart Integrated Ad - Protect Your Heart
Simon’s Heart Integrated Ad - Protect Your Heart

Description

Dudnyk partnered with Philadelphia-based, non-profit Simon’s Heart to help raise awareness of sudden cardiac arrest (SCA)—the #1 killer of student athletes. After losing their son to SCA, Simon’s Heart founders are leading the mission to save the lives of children by raising awareness and encouraging action. Dudnyk recognized the need to create a compelling campaign that would stop parents in their tracks, breaking through complacency and showcasing the dire nature of SCA.

The campaign features three different stark and solemn athletic settings: a field, a court, and a pool. Each setting is marked with the headstone of a student athlete—another lost heart—while the attention-grabbing headline rests heavily on the ground.

Integrated advertisement created by Dudnyk, United States for Simon’s Heart, within the category: Public Interest, NGO.

Caption

He Played His Heart Out (Sudden Cardiac Arrest is the #1 Killer of Student Athletes)
She Played Her Heart Out (Sudden Cardiac Arrest is the #1 Killer of Student Athletes)

Advertising Agency: Dudnyk, Horsham, USA
Creative Director: John Kemble, Laurie Bartolomeo
Art Director: Whitney Bender
Copywriter: Kristin Morris
Photographer: Alexander Martinez
Digital House: Taylor James
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kleenex's picture

Solid effort.

kleenex
Activity Score 58111
Web Designer/Developer
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