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Together we blossom, we flourish

Agency Network: 
Published/Aired: 
February 2020
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property: Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish
Sime Darby Property Integrated Ad - Together we blossom, we flourish

Description

Sustainability has been a global concern, and Malaysia is a multiracial country. As one of the Malaysia's leading company, Sime Darby Property wants to unify all by proposing a new tagline – Together we create, we sustain. To go along with the Lunar new year campaign, we replace some words with oriental feeling that commonly seen in Chinese materials, like blossom, and flourish. The whole campaign revolves around sustainability, in making design reusable, materials are recyclable, reducing waste, and thrive in marketing efficiency.

Integrated advertisement created by A Paper Creative, Malaysia for Sime Darby Property, within the category: House, Garden.

Advertising Agency: A Paper Creative, Kuala Lumpur, Malaysia
Creative Director: CheeHaw Choong
Art Director: Jacob Ng
Copywriter: Jacob Ng
Designer: Mirrah Hasannudin
Designer: Randy Sutopo
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