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The Promised Neverland - Found you

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Published/Aired: 
July 2020
Shueisha: The Promised Neverland - Found you
Shueisha Integrated Ad - The Promised Neverland - Found you

Description

The popular manga "Promise Neverland", which is scheduled to be made into a live-action movie this winter. In promoting this work, we paid attention to the popular character "Krone", who plays a role in monitoring the protagonist. To mimic that role, we used various gaps in the city of Shibuya as advertising media. The image of Krone watching from the shadow was developed as an advertisement.

Integrated advertisement created by Dentsu, Japan for Shueisha, within the category: Media.

Advertising Agency: Dentsu, Tokyo, Japan
Creative Director: Shunsuke Kaga
Art Director: Mai Shibatani
Copywriter: Shu Yamamoto
Producer: Takahiko Kajima
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