The popular manga "Promise Neverland", which is scheduled to be made into a live-action movie this winter. In promoting this work, we paid attention to the popular character "Krone", who plays a role in monitoring the protagonist. To mimic that role, we used various gaps in the city of Shibuya as advertising media. The image of Krone watching from the shadow was developed as an advertisement.
Integrated advertisement created by Dentsu, Japan for Shueisha, within the category: Media.