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December 2017
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll
Shine On Sierra Leone Integrated Ad - 9 Mile Scroll

Description

A powerful new pro bono campaign from David&Goliath titled “9 Mile Scroll." The effort shines a light on just how far some children walk to school in other parts of the world. In this case, it’s children in the West African country of Sierra Leone, who walk up to nine miles to get to school – down dirt roads lined with deadly snakes, through monsoons, in 100-degree heat with little to no drinking water, past abandoned diamond mines filled with malaria-ridden water, and around bends dominated by traffickers. And that’s just one-way.

To help raise awareness for the nonprofit Shine On Sierra Leone – an organization dedicated to building new schools that bring education closer to the children’s homes – D&G created a campaign that includes the 9milescroll.com website, OOH posters, billboards and an Instagram initiative featuring 9 influencers who tag each other consecutively in one of the 9 miles of the children’s journey.

Integrated advertisement created by David&Goliath, United States for Shine On Sierra Leone, within the category: Public Interest, NGO.

Advertising Agency: David&Goliath, Los Angeles, USA
Founder / Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director / Copywriter: Greg Buri
Creative Director / Art Director: Raul Garcia
Senior Designer: Katherine Ahn
Associate Creative Directors: Bernice Chao, Chris Mead
Group Account Director: Stacia Parseghian
Associate Head of Strategy: Kristen Knape
Account Supervisor: Lauren Gluck
Senior Project Manager: Nita Smith
Digital Analytics Manager: Shaun Jacobs
Senior Social Media Strategist: Natalie Gomez
Junior Social Media Strategist: Noelle Suarez
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Senior Developer: Ben Smith
User Experience Design: John Randall
Developer: Mariano Echegoyen
Senior Digital Designer: Tim Hagan
Digital Designer: Meagan Steincamp
Mix Facility: Lime Studios
Audio Engineer: Peter Lapinski
Executive Producer: Susie Boyajan
Editorial House: Spinach / LA
Editor: Juan Pablo Digenio
Managing Director: Adam Bright
Executive Producer: Jonathan Carpio
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