Shazam! Inspires Real Life Superheroes in Brazil

Agency Network: 
Published/Aired: 
April 2019

Description

Shazam! The number 1 box office hit has inspired real life heroes in Brazil, using the film to raise
awareness and to about the adoption and sponsoring of at risk youths in Brazil

In the last 95 years, Warner Bros. Pictures has told stories of superheroes: Batman, Robin, Superman, Shazam. In addition to their superpowers, these characters have something else in common: they were raised outside their birth families. There are approximately 9,500 children and adolescents up for adoption in Brazil. As Shazam! is one of the most anticipated movie launches this year, why not use the fame and the life story of Shazam! to raise awareness and inform people about the adoption and sponsoring of youths?

"Meet a real-life superhero" is a project created by J. Walter Thompson Brazil that began as extra content to Shazam!'s official trailer. At the end, a youth from a shelter called "real-life superhero," invited people to learn more about his superpowers and to sponsor these children and adolescents in shelters. For more information, simply visit helendrexel.org.br, the website for the Brazilian foster care institution. On the site, one can see the story of 3 real-life superheroes: Super Actor, Super Nice and Super Empathy.

In partnership with the São Paulo Court of Justice and nine foster care institutions, 80 young people watched the premiere of the film Shazam!. The premier was a success. The second largest television network in the country was there to cover the event. "Meet a real-life superhero" generated much debate on a topic that is rarely addressed.

Integrated advertisement created by JWT, Brazil for Shazam!, within the category: Media.

Advertising Agency: JWT, Brazil
CCO: Ricardo John
EDC: Cassio Moron, Rodrigo da Matta
Creative Director: Nicolás Romanó
Art Director: Lara Roncatti
Copywriter: Heloisa Ribeiro
Photography: Regis Fernandez
Film Producer: Videocubo
Director: Davi Moori
Director of Photography: Anderson Capuano
Executive Producer: Anninha Rodrigues
Executive Production Assistant: Fernanda Paller
Editing, Color grading, Post Production: Videocubo
Head of Production: Maísa Delgado
Digital Producers: Antonio Corral, Sergio Costa
Operations Director: Thiago Segundo
Head of Client Services: Felipe Giacon
Account Management: Ticiana Gomes, Mariana Nadler, Maiara Brinhole, Gabriela Mares
Head of Media: Giovanna Venturelli
Media: Maria Fernanda Galetti, Kellvyn Rios, Nathalia Rapetti, Thuane Carvalho, Darlan Dezidério
Head of Strategy: Stella Pirani
Planning: Daniela Ryfer, Rafael Basso
PR: Andrea Assef, Vivian Zeni, Aline Rodrigues
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