Science World, a famous Vancouver institution, has recruited famous nerds for a campaign to help save them from closure and loss of revenue due to COVID-19. The fundraising campaign, created by Rethink Canada, is titled “The World Needs More Nerds” and features a wide range of scientific superstars as kids. Like Jane Goodall, Astronaut Chris Hadfield and NFL player Laurent Duvernay-Tardiff who has a medical doctorate and has opted out of the NFL season to continue working on the frontlines in Canada. The campaign also features local B.C. heroes like Dr. Bonnie Henry, conservationist Ken Wu and others.
Integrated advertisement created by Rethink, Canada for Science World, within the categories: Education, Recreation, Leisure.