Save the Bees
Description
It is important to let people know the importance of bees in our lives and how their existence is threatened by humankind. If the bees die, the human would only have four years to live.
This situation is almost unknown for most of us, my campaign is aimed to inform and create awareness about the need to preserve this specie.
The idea of scanning a bee is to provide an easy and atractive access to the information about the world of bees.
Since many of the products we consume daily are influenced by them,the best way to highlight their importance is through the products themselves
Scan a Bee and learn more about them.
Creative Director / Art Director: Alana Vitrian
Copywriter: Claudia Dompe
Highest Rated
As a student idea, it works, but I doubt this would get produced in the real world.
People never use QR codes (almost never). Clients want to spend money on actions that make people get involved. Too many student ads abuse this trick in my opinion. Dangerous piece to have in a portfolio because many CDs will have the exact same thing to say.
Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl
As a student idea, it works, but I doubt this would get produced in the real world.
People never use QR codes (almost never). Clients want to spend money on actions that make people get involved. Too many student ads abuse this trick in my opinion. Dangerous piece to have in a portfolio because many CDs will have the exact same thing to say.
Advertising Superpowers.
Book available here https://amzn.to/2SFxcgl
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