From a national survey we discovered there’s currently a ‘self-care gap’ amongst women in the UK; they WANT to self-care but they’re NOT DOING it enough because they feel guilty putting themselves first. Using behavioural nudges and a healthy dose of humour we are shining a spotlight on what #self-care really is and reframing the way women look at it.
Integrated advertisement created by Southpaw, United Kingdom for Sanctuary Spa, within the categories: Beauty, Health.
Production Company: Caviar London
Global Marketing And Product Development Director, Sanctuary Spa: Jacqueline Burchell
Head Of Brand, Sanctuary Spa: Peter Stocks
Creative Director: Glenn Smith
Copywriters: Tamsin Windsor, Glenn Smith
Art Director: Glenn Smith
Planner: Niki Macartney
Agency Producer: Pippa Ashdown
Account Director: Vanessa Souto-Axell
Director: Andrea Jade Colomb
Photographer: Kate Peters
Retouching / Artwork: Scott Wackett