Creative agency, BMB has created a compelling campaign for Samsung to celebrate International Day of Families in May. In the new campaign, Samsung challenged three artists to explore what family means to them. The result is a personal reflection, which will resonate with a global audience, as everyone has experienced separation from their traditional family groups during this past year.
The artists are illustrator Stefania Tejada who talks warmly about her family of friends and her lifelong passion for illustration; painter Sarah Stieber whose intimate portrait of herself and her partner reveals a strong sense of support; and photographer Owen Harvey who recalls changes in his family as a child which reinforced his relationship with his father.
Integrated advertisement created by BMB, United Kingdom for Samsung, within the category: Electronics, Technology.
CCO: Matt Lever
Head of Strategy: Mel Arrow
Strategist: Amy Bowker
Business Director: Sarah Carolin
Account Director: Laura Battersby
Account Manager: Lily Gray
Project Manager: Josh Burley
Creative: Jake Hayes
In-House Production Company: CYLNDR
Senior Producer: Alex Paterakis
Director: Lawrence Barraclough
Editor: Andy Sowerby
Motion Graphics: Andrew Jennings, Andy Galloway
Colourist: Max Horton
Sound Design: Tom Guest
Designer: Sam Hamer