Rockstar Warzone Show

Agency Network: 
Published/Aired: 
December 2021

Description

Rockstar Energy Drink is coming to France. If you are a gaming fan, you probably know it since December 4th. After partnering with Activision, Rockstar wanted to hit the French eSport landscape with their first gaming campaign.

Together, we created the Warzone Show by Rockstar Energy. An event where amateurs (selected after two Draft sessions) Call Of Duty pro gamers (ChowH1, Mickalow, Ayzen...) and celebrities (Soolking, Adil Rami, Yannick Agnel…) faced each other one Saturday night on Twitch.

This 7 hours show was held by Brawks, their new brand ambassador and his friend Pyro.

The results :
+4% Market shares
1000 amateurs participating to the qualifying phase
1M viewers during the Final

Integrated advertisement created by Digital Playas, France for Rockstar, within the categories: Gaming, Non-Alcoholic Drinks, Recreation, Leisure.

Advertising Agency: Digital Playas, Paris, France
Partner Agency: Agence Seven
Ceo: Elliot Brame
Head Of Strategy And Social Media: Robin Delépine
Graphic Designer: Vincent Pounchou
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