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Agency Network: 
Published/Aired: 
November 2019
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética: Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills
Rio Arte Dermatologia e Estética Integrated Ad - Cash Back Bills

Description

On this black Friday Rio Arte started a Cash Back strategy for next beauty procedure in the clinic. They created bills that emulate the light effect of precious rocks such as diamonds, rubies, emeralds and amber. This brings out a touch of sophistication and adds an extra value of the procedure once putted next to beautiful women full of attitude. Those “Cash Back Bills” are putted inside a closed urn and the client picks one out, where it can get up to 60% in cash back. There are also photo booths on display inside everyone of the 14 stores so the client can take a quick photo, post on their social account tag @rioarteresultado use the hashtag #valordabeleza (aka beauty value) and win up to a R$ 100,00 to be spent in any beauty procedure of the clinic.

Integrated advertisement created by Macro, Brazil for Rio Arte Dermatologia e Estética, within the category: Beauty.

Advertising Agency: Agencia Macro, Rio de Janeiro, Brazil
Creative Director: Rodrigo Oliveira
Art Directors: Rodrigo Oliveira, Guilherme Gianelli
Copyrighter: Carol Oliver
Media Strategist: Guilherme Pouchucq
Product Owner: Patrícia Mendonça
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