Description
#Project Red Fox is a social experiment that we conducted on 2 professional models with the purpose of capturing their raw emotions when confronted with bloody fur coat pockets. We used bloody hands, facial reactions, and a fur coat as symbols to drive our main message: "If models are grossed out by animal cruelty, so should you." This project would also be accommodated by an out of home advertising activation where people can share their support online.
This student campaign titled '#ProjectRedFox' was published in United States in July, 2017. It was created for the brand: Respect For Animals, by ad school: Miami Ad School. This Integrated medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 6 years ago.
Credits
Advertising School: Miami Ad School, Miami, USA
Art Directors: Mitesh Addhate, Giano Currie, Taylor Roberts